A bulk campaign from a CRM is one message sent to a customer segment across several channels (web chat, SMS, Telegram, email, WhatsApp), on a schedule or on an event, tracked through delivery, reads and replies. The segment is built from tags, pipeline stage and purchase history in the CRM, not from a blind list of numbers. Triggered scenarios run by themselves: a day after a purchase, on an abandoned cart, or when a customer has not bought for N days. A customer’s reply is not lost: it lands in the single inbox, where a manager or an AI employee (AI agent) carries on the conversation. In Uzbekistan, advertising by SMS and calls is allowed only with the subscriber’s prior consent (Article 30 of the Law “On Advertising”, ZRU-776). In Zukko.AI unsubscribe is built in and customer data stays in Uzbekistan. Onboarding: from 2 hours for a small business, up to 30 days for an enterprise.
What a smart campaign is, in plain words
An ordinary campaign is “one text to everyone on the list”. It gets a low response and often irritates: the person receives an offer that does not suit them, on a channel they do not use.
A smart campaign from a CRM works differently. It takes a segment — a group of customers by tag, pipeline stage or history (for example, “bought six months ago and gone quiet”) — and sends them a personal message on their own channel: on a schedule or on an event. And it shows the analytics: how many were delivered, read, and who replied.
What the campaign platform does
- Up to 6 channels — web chat, SMS, Telegram, email, WhatsApp in one campaign.
- Segments from the CRM — by tag, pipeline stage and history rather than a blind list.
- Scheduled and triggered — “one day after purchase”, “abandoned cart”, “no purchase for N days”.
- Analytics — delivery, reads, reply rate (who wrote back).
- Consent and unsubscribe — unsubscribe (opt-out) is built into the campaign; consent (opt-in) is collected by the company itself.
A customer’s reply to a campaign is not lost: it comes back into the conversation and the record in the single inbox, where a manager or an AI agent picks it up. The segment itself lives in the AI-CRM, and purchase data is pulled from accounting systems through integrations.
Re-engaging the base: the most valuable scenario
Every business has a dormant base — customers who have not bought in a long time. It is an underused asset: bringing an existing customer back is cheaper than acquiring a new one. The campaign builds a “has not bought in a while” segment from CRM history and brings those people back with a personal offer — campaigns like this often pay back faster than advertising.
How to build that segment and what to write in the first message, step by step, is in re-engaging your customer base.
CRM campaigns and an SMS gateway: the difference
| Parameter | SMS gateway | CRM campaign |
|---|---|---|
| Channels | SMS only | web chat, SMS, Telegram, email, WhatsApp |
| Who receives it | a list of numbers from a file | a CRM segment: tag, pipeline stage, history |
| Personalisation | none, or the first name only | from the customer record |
| Analytics | delivery, sometimes | delivery, reads, reply rate |
| Customer reply | goes nowhere | arrives in the single inbox |
A fuller comparison, with the economics of what suits a business, is in CRM campaigns vs an SMS gateway. How to connect the messengers to campaigns technically is in bulk campaigns on Telegram and WhatsApp from a CRM.
How to run campaigns lawfully
Campaigns follow each channel’s rules — with consent (opt-in) and a way to unsubscribe (opt-out). In Uzbekistan, advertising in the course of providing telecommunications services — calls, SMS — is allowed only with the subscriber’s prior consent (Article 30 of the Law “On Advertising”, ZRU-776); it does not name messengers, but the safe practice is to collect consent for them too. Personal data processing is governed by the “On Personal Data” law (ZRU-547): as amended by ZRU-1125, mandatory in-country storage applies to biometric data, genetic data and data on users of telecommunications operators’ services. The platform helps you meet those requirements: unsubscribe is built in — the recipient opts out with a button or a command, and the system excludes them from later sends; consent is collected by the company, which keeps the proof. That is compliance support, not a legal guarantee.
What exactly counts as consent and how to handle unsubscribes is covered in consent and anti-spam in campaigns.
Voice campaigns and automated calling are a separate module: the voice AI agent. Text campaigns and voice are configured separately.
What the business gets
- A higher response — a personal message to a segment beats “one text for everyone”.
- One tool instead of three — messengers, SMS and email from one CRM.
- Visible results — delivery, reads and who replied, not just “sent”.
- The dormant base goes to work — re-engagement brings back customers who already bought.
- Compliance support — built-in unsubscribe and data stored in Uzbekistan; consent is collected by the company itself.
Frequently asked questions
What is base re-engagement
Bringing dormant customers back: the segment is built from CRM history (has not bought in a while) and the campaign returns them with a personal offer on their own channel.
Which channels are supported
Web chat, SMS, Telegram, email and WhatsApp — one campaign goes to a segment across several channels at once.
How does a campaign differ from voice calling
Campaigns are text messages across channels. Automated calling by an AI agent is a separate Voice AI module, configured on its own.
Is customer consent required, and is this not spam
Consent is required, and the company collects it itself. Unsubscribe is built into the campaign; campaigns follow the channels’ rules, and the requirements are set by ZRU-547 and the Law “On Advertising”.
Can a segment be built from purchase history
Yes — segments are built from tags, pipeline stage and history in the CRM, and purchase data is pulled from accounting systems through integrations.
How long does it take to launch campaigns
For a small business, from 2 hours: connect the channels, build the segment and launch the campaign. For an enterprise with complex integrations, up to 30 days.