Sales health for the period with auto-comparison to the previous one.
- Revenue from won deals
- Active deals and new leads
- Overdue tasks
- Lead→deal conversion
- Top performers (leaderboard)
Answers the question: How are sales going this period overall? Who is best? Are we growing?
How leads move through the funnel and the quality of sources.
- New and lost leads
- Conversion funnel by stage
- Breakdown by source
- Stage-to-stage conversion (%)
- Average time in stage
Answers the question: Where do the best leads come from? At which stage do we lose them? Why does the funnel stall?
Pipeline value and health, and the reasons behind losses.
- Open / won / lost, Win Rate
- Pipeline value by stage
- Loss reasons
- Average deal size (trend)
- Stale deals
Answers the question: How much money is in the pipeline? Why do we lose? Where is the money stuck?
Growth and distribution of the customer base across stages.
- Total and new contacts
- Contacts with deals
- Distribution by stage
- Base growth trend
- New vs returning
Answers the question: Is the base growing? How long does it take to move a contact to a deal?
The team’s follow-up discipline and throughput.
- Total / done / overdue
- Completion Rate
- Tasks by type: call, email, meeting
- Overdue trend
- Average completion time (h)
Answers the question: Are we keeping up with follow-ups? Who is productive and who is drowning in overdue tasks?
The link between the number of touches and deal outcome.
- Total activities and Completion Rate
- Activities per deal: won vs lost
- Activity trend by type
- Activity by employee
Answers the question: Are we working deals hard enough? How many touches lead to a win?
Plan vs actual for team and individual goals.
- Number of goals and overall progress
- Types: revenue / won deals / new leads
- Plan vs actual per goal
- Progress % in real time
- Period: week / month / quarter
Answers the question: Are we on track to plan? Who is behind their goal?
Advanced analytics: weighted forecast and pipeline health — more below.
- Weighted pipeline = Σ(amount × stage probability)
- Expected close: month and quarter
- Pipeline Coverage — plan coverage
- Deals at Risk
- Pipeline health: bottleneck, velocity
Answers the question: Will we hit the revenue plan? Which deals to save? Where does the funnel slow down?